Architectours is a new platform, founded just over a year ago from an idea of Daniele Prosdocimo, to connect culture, tourism and design, the key factors of the Italian economy.
Daniele Prosdocimo explains: “World tourism has significantly changed in recent years, increasingly transforming itself from an organized, standardized and repetitive leisure activity into an offer of experiences, including educational ones. The world of Italian design, on the other hand, seems much more reluctant to change and, in my opinion, needs new lifeblood, new networks, content and storytelling. Italy has the richest cultural heritage in the world, with over 3,400 museums, about 2,100 archaeological sites and parks and has the largest number of sites (53) listed in the UNESCO World Heritage List, as well as many important brands in the world of design, which are also manufacturers and exporters of beauty. Architectours.it aims to become a connection between these two worlds, an opportunity for international interior designers and architects to satisfy curiosity and discover how and where these products are created, from a privileged position behind the scenes. The opportunity to fully live a brand experience which cannot be replicated elsewhere, joining cultural, leisure and business goals.
The companies which have already joined the network of Architectours in this first phase are Valcucine, a kitchen company committed to innovation, quality and wellbeing; Kristalia, an emerging brand in the panorama of manufacturers of chairs, tables and furnishing accessories; Rexa Design, another emerging reality in bathroom furniture; Magis, one of the most important Italian players in the world of design furniture; Lago, one of the most eclectic brands of Italian and international design, and Davide Groppi, one of the most poetic and innovative brands in the world of lighting.
The first educational tours have been organized with Universities of Architecture and Design and international architects from Milan to the North-East of Italy, and included visits to the companies, workshops with important architecture studios such as One Works, Michele De Lucchi, Iosa Ghini Associati, Tectoo and Davide Fabio Colaci, and visits to works of architecture which dramatically changed the landscape around them: from the Fondazione Prada and City Life in Milan, to the Punta della Dogana museum in Venice, to the Tomba Brion in Treviso. Of course there has never been a lack of a touch of “Italian lifestyle”, between “spritz” and “cicchetti” (popular drink and food).